AirPods Pro 3 Hit Record Low Price After Apple Unveils iOS 27

Apple’s AirPods Pro 3 have dropped to their lowest price ever as the company rolls out details of new features coming with iOS 27, according to recent reports from Apple-focused outlets.

The price move comes alongside Apple’s announcement of new features and “intelligence experiences across services,” as described in a company release. At the same time, additional reporting says Apple has issued new beta firmware for AirPods Pro that aligns with iOS 27 feature support.

AirPods Pro 3 are Apple’s current premium in-ear wireless earbuds, and they typically see their biggest discounts around major retail events or new product cycles. This latest pricing marks a new low, according to multiple deal roundups, including separate reports that also cite record-low pricing on AirPods Max 2.

Apple has not framed the price drop as an official promotion in its own announcement. The company’s services-focused release centers on new capabilities across Apple’s ecosystem, while deal-focused coverage points to major retailers offering the lowest recorded prices for AirPods Pro 3.

The timing matters for consumers because iOS 27 is set to introduce new features that extend beyond the iPhone itself and into Apple’s accessory lineup. With updated beta firmware available for AirPods Pro, the reports indicate Apple is preparing its earbuds for expanded functionality tied to the upcoming software release.

It also matters for Apple’s broader platform strategy. Apple’s announcements emphasize experiences delivered through software and services, and accessories like AirPods are a key part of that ecosystem. When new iOS versions add features that depend on companion devices, discounted pricing can lower the barrier for users to join or upgrade within the platform.

Separately, Apple’s software updates are reshaping compatibility across the living-room lineup as well. One report notes that tvOS 27 will drop support for two Apple TV models, signaling that Apple continues to move older hardware off the newest software track as it introduces updated capabilities.

What happens next will be split between software and retail. On the software side, Apple is expected to continue testing iOS 27 ahead of a broader release, with additional betas and supporting firmware updates for compatible devices. The AirPods beta firmware noted in reports suggests more refinements and feature enablement could arrive during the test cycle.

On the retail side, it’s unclear how long the record-low AirPods Pro 3 pricing will last, since such discounts often vary by seller and availability. Shoppers considering an upgrade will likely watch whether the price holds as iOS 27 nears wider rollout.

For now, the combined effect is clear: Apple is pushing ahead with iOS 27 feature development while AirPods Pro 3 hit a new low price point, giving buyers a timely option to update their hardware alongside the next wave of software features.